Exhibitor Instructions for Raving NEXT
We're excited to have you join us at Raving NEXT: Analytics & Marketing Conference, January 25 – 28, 2021.
Reference this page for instructions to update your booth profile, add booth staff, export a lead list and other useful tips to get the most out of a virtual booth at Raving NEXT.
Hands-on Support from Raving – We got you!
Gency will be hosting several exhibitor Q&A meetings via Zoom – pack your questions, share your screen, get clarification – she'll help you out!
About Our Event Platform Whova
Vendors and Attendees will be accessing classes through a conference program. We're using software called Whova and that is the backend platform where attendees and vendors go to explore the conference, interact with each other, access sessions, and visit vendor booths. This secure and private platform won't be available for attendees to visit until mid-January (giving you time to get prepared).
Whova has both a mobile app as well as access through your desktop computer. There are some things that are done just through the app. Like for vendors, exporting your lead list. For attendees, it certainly makes it easier for them to interact "on the go."
When attendees watch a live session or a live demo (with you), we will be using zoom. You don't have to leave the platform to access this.
Schedule of Events and Exhibitor Deadlines
8:20 AM pst: Morning welcome and daily brief
8:30 AM – 1:30 PM pst: Interactive, live sessions
2:00 PM – 2:30 PM pst: Live demos at exhibitor booths
4:00 PM – 4:30 PM pst: Cocktail mixer and prize giveaway
Whova Exhibitor Guide Video
Preparing Your Virtual Booth – Complete by January 8, 2021
1. Watch the Exhibitor Guide Video
See video above or watch here. This six-minute video is a great introduction to the platform for exhibitors. Watch now!
2. Access Your Booth Profile Form
You will need your company's personal URL so you can update your virtual booth before we publish the event. Email email@example.com if you need it resent.
Once you have the link, click it. You will see your company's name at the top and several sections that you can use to enhance your profile. Here are our tips to approach:
3. Add a Promotional Offer (optional)
It is highly recommended that you add a promotional offer because you will get a list of all attendees that claimed your offer, and it helps build your exhibitor lead list. Bingo bango!
You can choose from:
We recommend one big prize for a raffle (1 Apple Watch, 90-days of free marketing services ,XX promotional gift items for your next big drawing!)
We recommend a set number of smaller prizes for a giveaway (i.e. 10 gift boxes from XYZ Company, 5 amazon gift cards)
Probably the easiest to do! (20% training services, 50% off your first order with us)
Have some fun and be creative! Think how your promotional offer ties into your product and use the promotions details box to explain further. You can upload up to five (5) images to support your promotion.
Reminder: Your team is responsible for executing on the giveaway, so be prepared after the conference to select and contact winners and participants. You will be able to export a list of all attendees who claimed your promotion via the mobile app.
4. Do a Live Demo aka "Company Showcase" (optional)
Contact firstname.lastname@example.org by Monday, January 18 if you would like to host a 30-minute demo/Q&A. We will add it to the event agenda. We are not using the in-booth Live Demo function for our 2021 event.
NOTE: you have to setup your event within the video conference tool of your choice to create the link. Contact email@example.com or attend one of her exhibitor zoom meetings (listed above) for help.
5. Add a Product Video (optional)
Copy and paste the url of any video link you have uploaded to Youtube, Vimeo, Wistia, or other media site. This video will be embedded at your booth, and play automatically when someone stops by! It's a great way to get people to "like" your booth and showcase what your team is all about.
6. Add Brochures or Handouts (optional)
You can upload a maximum of two (2) PDF brochures or marketing materials.
7. Review Your Company Information
Probably the easiest section to complete! Please confirm your details (we gave you a head start and filled in some items for you!):
Logo - If you need to upload a new logo, please use 256x256 px size (optimal dimensions for desktop and app).
8. Upload Company & Product Photos (optional)
Upload any photos of your team, business, product, service that support what you do! You get 50 photos ... go to town!
9. Confirm Your Primary Contact
You will see your COMPANY NAME (firstname.lastname@example.org) Attendees will see this email address under the contact information for your booth. If you need to change, email email@example.com ASAP with the email and full name of your primary contact.
When you are done, check the box to agree to terms and privacy then hit SUBMIT.
Add Booth Staff
Email firstname.lastname@example.org who you want added as booth staff. We need the following information:
- First Name
- Last Name
And yes, you can add AS MANY BOOTH STAFF as you like but they must be team members from your organization.
Connect with Attendees and Promote
Emails to Attendees
Raving is pleased to share our attendee list with exhbitors and sponsors. Most tradeshows don’t allow this anymore, so let’s keep this valuable perk by following a couple of guidelines:
- We'll email all exhibitors the list of attendees about three weeks out from the event, then weekly as the event draws near. You will receive a final list of attendees after the conference as well.
- We ask that you do the following (based on the CAN-SPAM Act): Do not add attendees to your electronic mailing list without their permission. And if they request that you do not email them, please don’t!
- As an exhibitor or a sponsor of the conference, personal emails to the attendees to invite them to dinners, for coffee, to your booth, etc., is absolutely fine. Plus, you’ll get a much better response rate if your email is personal!
- Please reference the following dates and name of the conference: Raving NEXT: Analytics and Marketing Conference, January 25-28, 2021
Promote the Event on Your Social Media Pages and Website
We thank you in advance for promoting the event. Please use the following link: www.ravingnext.com and the specific conference name and dates: Raving NEXT: Analytics and Marketing Conference, January 25- 28, 2021. Also, use the hashtag #RavingNEXT on any posts before the event!
Need a Raving NEXT logo? Email our Marketing Manager, Gency Warren, at email@example.com.
Got questions? We're here for you!
Export Lead Generation List – During and After Conference
Below are instructions on how to view who is interacting with your booth, claiming your offer and contacted your booth.